MAN Eau de Parfum: a vertical 3D perfume ad
A 9:16 concept ad made for reels and stories, with deep green glass and warm amber light.
The idea
Most fragrance ads are now watched on a phone, so this one was framed vertically from the start, with the bottle always filling the screen.
The palette switches between a teal and an amber backdrop to show off the dark green glass, the gold cap and the white logo.
Stills and motion



