Chord Machine: a bold 3D film for a music device

A concept ad for a compact chord machine, built on hard light, deep shadows and a red accent.

The idea

A music gadget lives on details: buttons, knobs and clean edges. The film reveals them one at a time, using hard light that slides across the surface out of total darkness.

A single red background shot breaks the dark rhythm, so the product's own accent color becomes the hero of the edit.

  • TypeConcept 3D product ad (self-initiated)
  • Format21:9 film with sound
  • Length20 seconds

Stills and motion

Chord Machine close-up with four lit keys and a C major chord on its screen
Chord Machine seen from above, with its screen, round keys, red button and dial
Chord Machine music device in a dark 3D scene, still 2
Chord Machine music device in a dark 3D scene, still 1
Chord Machine music device in a dark 3D scene, still 3

Next project: Élixir Serum

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